Which Top Level Domains to Choose For Your Website?

Brief History of Domains and Extensions

To reach other person on internet, you type in address into your device. It could be a name or number. The address must be unique so computers know where to find each other. Initially, computers were connected to each other via Wide Area Networks (WANS). This was the age when people were discovering ways to easily identify and access the systems. In 1972, Internet Protocol or IP addressing system (IANA) was created by U.S. Defense Information Systems Agency. Then, in 1984, researchers introduced the first “name server”. After that, a year later, the Domain Name System (DNS) was implemented, and the original top-level domains were introduced including .com, .net, and .org. Fast forward to today, we have over 19 million registered domain names, and this figure continues to rise each second.

 What Are Domain Extensions?

 A domain extension is the suffix at the end of web address. When you look at URLs, you observe that they all designated as .com, .net, .biz etc. Such extensions are called as Top Level Domains (TLD). Since domain extensions say a lot about your business or website intentionally or unintentionally. While creating a website, you need to decide which top level domains you want to choose.

How to Choose the Right Domain Extension?

Many times, people prefer to choose their company’s name as the domain name of their website. But, as soon as they get to register the name, they find out that .com is already taken. The reason behind it is that .com version is highly recognized symbol, and has got highly saturated and now its availability is rare. So, what to do now?  In such case, you have two options, either you opt for suggested domain extensions by your domain registrar or try a variation of domain names to secure .com version.

One of the most important factors to consider is purpose of your site. If you want to open an online business, then .com or .biz could be worthwhile. If you are blogger for an organization, then a viable option is to go for .org extension. Regardless what TLD you choose, it should show the ultimate purpose of site. Moreover, there is nothing harm in picking up local top level domains. With over 200 various country code TLDs, you can find something that matches your location. Most popular ones include .us for the United States, co.uk for the United Kingdom, and .ca for Canada.


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